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Operation Second Mission

Leave the service with a launched business — not just a DD-214.

An 8-week program for transitioning service members. Tap any outcome or week below to see exactly what it means.

What every participant leaves with

Tap a line to see what it means.

You don't have to force a business around only your military job. We help you weigh three honest paths — what you're good at, what you love, and where there's real demand — and validate the idea before you invest time or money.

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The 8-week process

From identity to launch, one week at a time.

Week 1

Identity

Who do you want to become after the military? We map your skills, interests and vision.

Week 2

Business Discovery

A guided assessment translates your military experience into real business options with AI recommendations.

Week 3

Business Validation

Market research, competitor analysis, pricing, your ideal customer and a simple SWOT — proof the idea holds up.

Week 4

Business Plan

Mission & vision, financials, marketing, funding, operations and growth — your full plan takes shape.

Week 5

Brand Development

Your logo, color palette, fonts, voice and tagline — a brand that looks established.

Week 6

Website

Your website goes live with contact forms, SEO basics, booking and lead capture.

Week 7

Marketing

Google Business Profile, Facebook/Instagram/LinkedIn, YouTube/TikTok and email marketing set up.

Week 8

Launch Week

Website & socials live, business cards & QR codes, business email, analytics and CRM — you launch.

Built for cohorts

Bring Operation Second Mission to your installation

One facilitator can support an entire cohort — the AI strategist guides each participant individually. Simple onboarding for transition offices, VSOs and resource partners.

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